Marketing Services

Marketing, Promotion, Social Media, Branding, Public Relations

Marketing

Marketing is used to create, keep and satisfy the customer.
Our job at PR Marketing is to continue the process of getting consumers interested in your company’s product or service. We make this happen through market research, analysis, and a solid understanding of your ideal consumer’s wants and needs. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.

There is much more involved with marketing than people realize. Product development, market research, product distribution, sales strategy, public relations, and customer support to name a few. Marketing is necessary in all stages of a business’s selling venture.

At PR Marketing we ask questions about your business so we can understand and locate your target audience to start. Is that market fit for this product? What messaging will increase product sales, and on which platforms? How should your product developers modify the product to increase likelihood of success? What do focus groups think of the product, and what questions or hesitations do they have? What is your current goals for the product? Long term goals? At PR Marketing we use your answers to these questions to help your business understand the demand for the product and increase product quality by mentioning concerns stemming from focus group or survey participants.

When we put together a marketing program for your business, we concentrate on the basics, the four key components of any marketing plan:

products, services, promotion, distribution and pricing.


Pricing, Placement & Promotions are very key elements.


Pricing
PR Marketing will check out competitors’ product prices, or use focus groups and surveys, to estimate how much your ideal customer is willing to pay. Price it too high, and you’ll lose out on a solid customer base. Price it too low, and you might lose more money than you gain. Fortunately, we can use industry research and consumer analysis to gauge a good price range.


Place 
It’s important that we use our understanding and analysis of your business’s consumers to offer suggestions for how and where to sell your product. For some just doing online sales will work better than retail & vice versa. Or maybe finding which retail locations would be most viable to sell your product, either nationally and internationally.


Promotion
Is any online or print advertisement, event, or discounts that your marketing team creates to increase awareness and interest in your product. Which in return will ultimately lead to more sales. During this phase, is where we bring in public relations campaigns, advertisements, or social media promotions.


Social Media Marketing
Advertising on Social Media is a very useful & powerful tool. Social media sites include Facebook, Twitter, Google +, Pinterest, Instagram & a few more. 

Social media marketing revolves around creating original, free, content on the sites in order to generate buzz about a brand. It allows you to advertise directly to your target audience, demographics, behaviors and interest. Building a strong connection with consumers through engagement.

Social Media Marketing can increase traffic to your website which in return will increase sales and leads. The great thing about Social Media Marketing is you can reach consumers instantly using hashtags, ads, creative & exciting content. Short videos are becoming the big eye catcher now. Creating videos with jazzy beats, making them funny, colorful & worth watching. Which leaves them wanting to know more about your business. 


Branding
Is the most important aspect of any business no matter the size. Your brand is your promise to the consumer. It tells them what they can expect from your products and/or services. You are your brand so its important to stand out. Tell a meaningful story about who you are, who you want to be & how you want to be perceived. It is very important to have a unique and attention grabbing logo. Remember this will be on your website, marketing materials & packaging. Do you have a tagline? Or a brand message? What do you want people to know about your brand? All questions we at PR Marketing will ask you. Be true to your brand. Be consistent. If you can't do this your brand could fail.


Public Relations
PR Marketing will assist a business or individual with creating & maintaining a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, online and in-person engagements. We at PR Marketing also will assist clients with protecting their reputation during a crisis that threatens their credibility.
At PR Marketing we work with an organization, company, brand or individual to create a story that portrays our client’s reputation, idea, product, services, position, or accomplishments in a positive light. So, in a way you can think of us at PR Marketing as storytellers. Unlike advertisers, who tell stories through paid methods, at PR Marketing we tell your stories through unpaid or earned media.

These unpaid or earned avenues are effective opportunities for reaching the general public. Keep in mind that at PR Marketing we are not just trying to reach a paying customer ... we are trying to reach everyone. 


 We at PR Marketing Firm look forward to working with you and helping you achieve your marketing goals.  We want to give all of our customers the time and guidance they deserve. Please feel free to contact us today!

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PR Marketing Firm

Atlanta, Georgia 30308, United States

404-369-4136

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9:00 am – 5:00 pm

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9:00 am – 5:00 pm

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